Most North American Homes Going a Healthy Shade of Green
06 March 2007 10:59
Growth of Icynene® Insulation Ten Times that of Insulation Industry
The robust demand for energy-efficient and healthy homes is reflected in a 70% increase in the number of green homes built in 2002, according to the National Association of Home Builders.
A recent survey by Greater Atlanta Home Builders’ Association also found that 80% of home buyers say that they would be willing to pay more for a green home that is energy resource efficient.
The expanding market for more energy-efficient and healthier building materials proves that going green makes economic sense for builders and trades with the benefits being measurable in greater profitability. One healthy building success story is Icynene, manufacturer of The Icynene Insulation System®, whose growth is far outpacing that of the insulation industry as a whole.
Healthy Insulation Market Expands
The Icynene Insulation System, a soft spray-in-place expanding foam insulation, is enjoying soaring success in the building industry due to its unique ability to seal homes, prevent air leakage and create healthier and more energy-efficient living environments.
In 2002, Icynene grew by more than 30%, compared to about 3% growth of the insulation industry as a whole (National Insulation Association). This continues the company’s strong growth over the last five years.
To meet increasing demand, Icynene has expanded production with the opening of a new factory in January 2003.
Growing interest in green building among homebuyers is also reflected in the desire of building product manufacturers to lessen their environmental impact. Icynene recently became ISO: 9002 registered, a key step towards achieving the increasingly sought-after ISO: 14000 certification for environmental management and sustainability.
As interest in green buildings rises, so has the importance of measurable industry standards such as the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) system. Icynene can help builders support key elements of the LEED rating system for green building, including energy performance, indoor air quality management and thermal comfort.
Green Goes Mainstream
The specification of building materials like Icynene for high-profile building initiatives also reflects a high level of interest among builders to meet consumer demands for healthier, more durable and environmentally friendly buildings.
The National Association of Home Builders selected Icynene as the official insulation of The New American Home®, its showcase project of the 2003 International Builder’s Show.
Numerous green building initiatives, such as the Greater Atlanta Home Builders Association’s EarthCraft Homes, are using Icynene to demonstrate how builders benefit from marketing more energy-efficient and healthier construction practices.
The American Lung Association’s Health House project in Woodbury, Minnesota has selected Icynene as its insulation partner.
Icynene is one of the top 100 suppliers to the American housing industry, recognised by its membership of the National Council of the Housing Industry, the supplier group of the National Association of Home Builders.
New Solutions to Risky Mould Business
Icynene also reports that builders are using products, such as The Icynene Insulation System, that protect the integrity and durability of the building envelope to help reduce their exposure to legal liability and escalating liability premiums resulting from mold and moisture related building failure. In 2001 alone, mold settlements cost insurance underwriters more than $1.3 billion.
For example, by creating a continuous air barrier to stop air leakage, Icynene can help prevent the intrusion of airborne moisture that contributes to mold growth, building failure and an unhealthy indoor environment. Research in building envelope performance has found that 98% of moisture control (a leading cause of mold and poor indoor air quality) is achieved through air leakage control rather than vapour diffusion control (Office of Energy Efficiency and Renewable Energy, US Department of Energy).
Products that help minimize moisture and mold intrusion into the building envelope can help builders negotiate more favorable insurance terms by showing how they are reducing the risk of building failure and can help enhance a builder’s reputation and profits by creating happier homeowners.
Lynne...