Wednesday, March 28, 2007

Those Elusive Vacant Houses - They Can Be Staged For Less Than You Think!

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Those Elusive Vacant Houses - They Can Be Staged For Less Than You Think!

I don't know about others, but until lately, I had a very difficult time landing the vacants. The truth of the matter is that the houses are either new, and in that case built on speculation, or the houses are 'flips' that were bought and reconditioned to sell for more money. In either case, the owner invests a lot of money - sometimes all that they have and then some (through partners, loans, etc).

There is a way to make it work, however. By using a combination of rental furnishings and the stager's own furnishings and accessories, an agreeable price can be achieved. Perhaps, the seller has some furniture that they can lend in order to keep costs down, or maybe you will only stage the first few impact areas that buyers will view. It is still possible to do it in a way that will produce the desired result - love at first sight!

The key is to be creative and resilient! Make it work!

Here are some pictures of a vacant that I staged last week in Huntington, NY (Suffolk County):

The budget was super tight and I kept the cost per month for rental furniture around the $700 mark (including tax). It goes without saying that I could have done so much more if the budget were larger, but I supplemented with a lot of my own smaller furnishings (end tables, lamps, rugs, accent pillows & throws, framed prints, drapes, accessories, bookshelf, queen sized bed with 2 nightstands & lamps, greenery and silk trees, etc.). I only charged a nominal fee for my 'props' and my standard per hour charge.

In spite of the budget, the house has a wonderful, homey feel to it. On the day after I finished the 2 -day project, the listing realtor held an Open House. The response was exciting! There was one couple in particular who fell in love with it! I'm hoping that it sells in the first week!

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