Home Staging is Sweat Equity ON STERIODS!

Craig Schiller
January 10, 2007

Realtors, with the spring selling season just around the corner I think now is the time to FLEX YOUR MINDS to make a very GOOD point! While home staging does not raise the appraised value of a property, IT STILL CAN BE A VERY PROFITABLE VENTURE!

Here's why... As every realtor knows, a home that goes to market has a possible low/high list price point range. This low/high price is primarily based on location, condition, features, and finishes.

But you might not know is that if staging is done correctly, and at the right time, the asking price can be raised toward the high side of the range... considerably in some cases!

So, look at staging as "sweat equity on steroids!" And if you are able to convey that fact to sellers BEFORE it is listed (in fact that is a good way to explain to sellers staging is) then staging can bring HUGE returns to the seller... and a faster sale to you.

Our (Real Estaging's) best "sweat equity on steroids" success story was for couple who last spring ended up LISTING their home for $20,000 MORE from what the agent originally was going to list it for, HAD WE NOT STAGED IT!

YES, you can stage a house after it has been on the market... but timing matters. If everyone (seller, agent and stager) wins bigger from by staging prior to listing the property... then why not do it?

Realtor and seller both need to understand that staging BEFORE a property goes to market is key to tapping into the financial rewards possible from staging. That is why we at Real Estaging have coined a simple phrase... "stage it, list it, show it, sell it." THAT ORDER WORKS THE BEST!

So FLEX YOUR MINDS... and bring new sweaty and profitable ventures to your sellers.

Lynne...